Parv Sharma

LinkedIn Engagement Pods are one of the most debated growth tactics on the platform. If you’ve spent any time trying to grow on LinkedIn, you’ve heard of engagement pods. You might have joined one. You might have paid for a tool to automate them. And if you’re reading this, you’re probably wondering whether any of … Read more

Somewhere between the tenth cold email that got ignored and the third LinkedIn request that never got accepted, most B2B marketers start asking the same question: what actually works? The answer, backed by a growing mountain of data, keeps pointing to the same platform. LinkedIn now generates 80% of all B2B social media leads, outperforming … Read more