Cookie Policy

Last updated: July 7, 2026.

1. What cookies are

Cookies are small text files stored on your device when you visit a website. They let a site remember information about your visit, like keeping you signed in or understanding how the site is used. We also use similar technologies, such as local storage, for the same purposes, this policy refers to all of them as “cookies.”

2. Cookies we use

We use three categories of cookies:

  • Essential cookies, needed to operate the Service, such as keeping you signed in to your account and remembering your billing session during checkout.
  • Analytics cookies, which help us understand how visitors use the site and where to improve it. We use these in an aggregated, non-identifying way where possible.
  • Marketing cookies, which may be used to measure the effectiveness of our own campaigns. We do not use these to sell your information to third parties.

For reference, typical cookies in each category look like this:

CategoryExamplePurposeTypical duration
EssentialSession / login cookieKeeps you signed in and secures checkoutSession, or up to 30 days
AnalyticsGoogle Analytics (e.g. _ga_ga_*)Measures site usage in aggregateUp to 2 years
MarketingCampaign attribution cookieMeasures the effectiveness of our own campaignsUp to 90 days

This table describes typical categories, not an exhaustive list. Exact cookie names and durations can change as we update the Service.

3. Third-party cookies

Some cookies are set by third-party services we use to operate the Service, including our payment processor and Google Analytics. These third parties may use cookies according to their own privacy policies, which we encourage you to review.

4. How long cookies last

Session cookies are temporary and are deleted when you close your browser. Persistent cookies, like the Google Analytics cookies described above, stay on your device for a set period or until you delete them, whichever comes first.

5. Managing and disabling cookies

Most browsers let you control cookies through their settings, including blocking or deleting them. Disabling essential cookies may prevent parts of the Service, such as staying signed in, from working correctly. You can also opt out of analytics and marketing cookies through your browser’s privacy settings or the opt-out tools offered by providers such as Google.

6. Do Not Track

Some browsers offer a “Do Not Track” signal. There is no accepted industry standard for how a website should respond to it, so the Service does not currently respond to Do Not Track signals. The controls in Section 5 above still apply regardless of your Do Not Track setting.

7. Changes to this policy

We may update this Cookie Policy from time to time. If we make material changes, we will post the updated policy on this page with a new effective date.

8. Contact us

Questions about this Cookie Policy can be sent to hello@hypelab.ai. See also our Privacy Policy for how we handle personal information more broadly.
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